The
Fitness Business Makeover Action Group, designed
by Tom Perkins, teaches independent fitness professionals and
fitness business managers/owners how to “take charge” of
the future success of their business.
It was created to educate fitness professionals and
businesses about ALL aspects of operating a successful
fitness business while benefiting from the expertise of a
like-minded group of people.
While marketing is essential, it is NOT the
only component necessary for your business survival or long-term growth.
The
Difference…
This program builds on the
Fitness Business Makeover System
which TEACHES
you the information necessary to develop, build and
sustain your fitness business. BUT
ALSO educates you on how to APPLY that information to
YOUR fitness business needs in order to achieve long-term
results. The Fitness Business
Makeover Action Group will provide you with the
on-going support and feedback that will keep you moving in the
right direction.
The
Key…
Our Group’s
effectiveness is in the design of our support system.
Other group members will provide you with input on your plans,
will offer resources, provide feedback and offer encouragement.
You WILL receive
ideas and information you would never get if you were on your
own and or receiving one-on-one coaching. With The Fitness Business
Makeover Action Group,
you'll never feel like you're working in a vacuum!
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At Power Systems’ Total Training Seminar in Boston, Tom not only gave incredible advice and insights into running a successful
fitness business with great marketing and growth ideas, but what really impressed me was the way he challenged the attendees to take a closer look at themselves and what they really want out their lives and their careers. You could just see the “light” coming on for people as he was presenting. They were really getting “it.” I’m always excited to have Tom as part of our presenter line up.
Robert
Lindsey
Director
of Education
Power
Systems, Inc.
|
The
Options…
The
Fitness Business Makeover Action Group
is
offered in two levels:
Option #1:
The Foundation Level
This
3-month program is designed to help you build a solid
foundation for your fitness business.
Our members receive 12
sessions held over 3 months. In three months you WILL create and implement a Fitness
Business Makeover
Action Plan
that includes:
1. DEVELOPING a very clear vision of where you are going
with your business and what you need to do to accomplish these
goals for the long term. You WILL
have a purpose, direction and winning business
plan for taking your business to the next level.
2. CREATION of
a
strong marketing plan that will solidify your marketing message,
identify your target market, create effective marketing
materials and teach you ways to accomplish your specific marketing
goals.
Our members receive 12
sessions held over 3 months. In
three months you WILL create and implement a Fitness Business Makeover
Action Plan
that includes:
Topic
Areas:
- Fitness
Business Success Psychology and Wealth Creation – "Learn
How to Use Your Mind to Fulfill Your Fitness Business and
Life Dreams"
- Fitness
Business Organization and Planning – "Your Roadmap to
Fitness Business Success"
- Websites,
Blogging and
List
Building
– "Learn Websites, Blogging and List
Building Strategies that Will Skyrocket Your Sales"
- Client
Attraction
- Fitness
Business Strategic Alliances – "Learn How to Develop
Partnerships that Pump Up Your Fitness Business"
- Fitness
Business Speaking – "Learn How to Attract Clients
through Public Speaking"
- Fitness
Business Public Relations - "Learn How to Develop
Publicity for Business Growth"
- Client
Acquisition and Retention
- Overcoming
Objections, Closing the Sale and Following Up - "Learn
How to Overcome the Top 7 Objections and Stay in
Contact With Your List"
- Developing
Multiple/Passive Revenue Streams – "Learn How to Double Your
Income in Less Time"
Click
here to check out the course curriculum
The
Foundation Level will ALSO include:
All teleconference calls
are recorded and available online - They will be posted within
24 hours of the teleconference so you can listen to it if you missed the session.
Weekly feedback by email on your
messages, written materials and plans as you develop them.
Every single participant will get personal attention and coaching from
Tom Perkins or one of his Licensed Fitness Business
Coach/Advisors.
Free resources from the Fitness Business
Makeovers Archive - Tom will also make various recorded
programs and written information available to you to augment the material
that is offered in
the program.
Plus
these bonuses (Valued at over $10k’s in your lifetime):
Lifetime
pass to Tom Perkins' and Associates live events valued at
$497+ per event
The
home study course, currently under development, valued $697
Plus
many other bonuses and surprises will be offered to you
during the program...
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Tom
does an outstanding job of conveying the importance of
having a solid foundation for your fitness business
and really teaches the fitness professional the
appropriate action steps required to succeed. Tom’s
highly motivating personality, in addition to his
extensive knowledge and experience in the fitness
industry, provided our attendees with the critical
skills necessary to not only survive, but thrive in the
strength and conditioning profession/fitness
profession.
Jay
Dawes
Director
of Education
National
Strength and Conditioning Association (NSCA)
|
The
Foundation Level is for you if...
You are thinking of
starting a new business, recently started your business OR
you've been in business for a while and have experienced very
little growth and or want to grow your business even more.
You lack a well-defined
life plan, business foundation and strategies that
includes an understanding of client attraction, acquisition and
retention strategies.
You require a well-organized business
plan. You are unsure of what business activities
you need to implement in order to grow your business.
Once
you've completed the Foundation Level, you'll have all the
above in place.
Once you've completed the Foundation Level, you may enroll in
the Advanced Level.
The investment for the Fitness
Business Makeover Action
Group - Foundation Level is $1200, payable in
three payments of $400 and is a 100%
Money Back Guarantee.
If you are not 100% satisfied after
the first 25 days, we will refund your payment.
Option #2:
The
ADVANCED Level
This
ongoing program is designed to support you in implementing
your Fitness Business Makeover
Action Plan.
Our
members receive six sessions over three months and then two sessions a month for
as long as YOU
choose. It is designed to accomplish the following:
1. CONSISTENCY
It's one thing to know what business and marketing
activities you need to do, but quite another to do them
religiously. You will begin your journey on the road to consistent
action.
2. REFINEMENT
The more you fine tune and refine your business and marketing
plans, the better your business will work. For example, You
will learn to create and implement "marketing
machines" that consistently draw more clients.
3. ATTRACTION
YOU will start attracting better clients that pay you more. You
will begin to focus on packaging and selling services that are
geared to produce an Ultimate Outcome for your clients -
services that are more highly valued and more in demand.
4. RISK
You
will feel comfortable taking risks and pushing past your current
limitations. You can't keep doing what you're doing and expect different
results. We will support you in stepping outside your box and
doing things you've always wanted to do, but avoided doing up
to now.
5. BALANCE
You
will learn to create a work-life balance that works for you. Doesn’t
spending more time with
your family, going on vacations, or pursuing outside interests
while your business thrives sound great to you? We'll give you
the tools and support you need to make your business a joy; not a burden.
In
addition, the Advanced Level will include:
Interactive Online Discussion Group
- You'll use this group to share ideas and give each other
feedback on various business activities.
All teleconference calls
are recorded and available
online
- They will be posted within 24 hours of the teleconference so
that you can listen if you missed the session.
Progress reporting system
- This is the heart of the FBMAG. Before each session you'll
report to me and other participants on your accomplishments of
the week before and what you plan to do in the upcoming weeks.
Free resources from the Fitness Industry Solutions
Archive
- Various recorded programs and written
information to augment the material in the program will be
available to you.
The
Advanced Level is for you if...
You have been in business for
a period of time
and you have experienced a low growth rate but know your
business could do better.
You have some type of marketing plan
that includes a few marketing pieces, a general idea as to
what your marketing message is, and have even demonstrated a
moderate success in interesting people in your services.
However, your successes have not followed a consistent,
revenue-generating course.
You have a basic business plan
but
you are not sure if you have addressed all the business
fundamentals that could impact your business such as issues
relating to staff and support services, labor law compliance,
insurance and accounting; just to name a few.
In
the Advanced Level you will work to solidify your plans and
begin to consistently move forward to attract more clients and
ultimately grow your business!
The Advanced Level is for those who have completed the
Foundation Level or meet the requirements as outlined above.
The investment for the Fitness Business Makeover Action Group - Advanced Level
is $1200, payable in three payments of $400 for the first three
months. Then, the investment $300 per month as long as you
wish to participate.
If you are not 100% satisfied after
the first 25 days we will refund your payment.
The Structure…
At
the heart of each program level are 90-minute group
coaching sessions.
The calls are conducted through a telephone bridge line which
you can access from anywhere in the world (we typically have
participants from the U.S., Canada, the U.K., Australia and
the Netherlands). I conduct all of the calls personally.
Before
each session, you'll forward a copy of the report, plan or
marketing materials you've been working on to all the other
members of the group. During
the sessions, we'll all give you feedback, ideas, resources
and support to help you step up to the next level. In
addition, you'll even receive homework and assignments to help
you better understand the fundamentals of business strategy
and
more
effectively
marketing to your target audience. You will be
held ACCOUNTABLE for
completing the homework and assignments between sessions.
In short, we'll "hold your feet to the fire"
to make sure you keep moving forward.
In
addition, during the course of the Fitness
Business Makeover Action Groups you'll have
direct access to me.
I
make time for those participating in the groups.
You are free to email or phone me with questions on
anything pertaining to your business plans as long as you are
in the program.
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Tom Perkins is
both well informed in fitness and business education as
well as
a life-long trail of meaningful and relevant personal
training and fitness center experiences ... truly a rare
combination in an industry full of individuals who EITHER
have the education and the fitness background OR lots
of experience ... but no business education. Tom is a
rare commodity who disproves the notion that you can't
make money in this business.
 Philippe
Ray
President
The
National Personal Training Institute of Colorado and
Personal
Best @ Denver West Fitness Center
www.FitnessResourcesSeminars.com
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The Fitness
Business Makeover
Action Group is for you IF...
1. You are the manager, owner or partner of a fitness
business such as:
a fitness professional, manager, coach, or fitness club owner.
2. You want to make a contribution.
For
you, business isn't just about making money, it's about making
a difference. You are committed to doing everything possible
to help your clients succeed.
3. Your business is your passion.
It's not just something to make some money; until something
better comes along. You are committed to growing in your
profession and you're in it for the long haul.
4. You are action-oriented and a self-starter.
If you're waiting around to be discovered or take months to
think something through, then this group will only irritate
you. We'll ask you to step outside your comfort zone every
week to produce the unexpected results that we are known
for.
5. You're willing to experiment and be persistent.
Even if you're following proven marketing principles and
strategies, marketing is a bit of an art. Not everything you
try will work. The only real tool you have is trial and error.
You need to be able to tolerate uncertainty.
6. You see life and career as an adventure.
Business, marketing and life are all games that can be played
with a great deal of energy and fun or they can be taken much
too seriously. You're going to have much better results if
you're playing not only to win but to grow.
