The
Top 5 Mistakes Brand New Fitness Businesses and Professionals
Make
When Starting in the Industry
Hundreds of fitness businesses
and thousands of fitness professionals get into the industry
and make the same mistakes over and over again.
It's a trend, or a
"virus"...
Think about it: what
is the first thing a newbie does when they enter the industry?
They get online and look at
what other fitness businesses or professionals are doing.
Then they do EXACTLY
the same thing.
What they don't realize is
that they're simply repeating the same mistakes, and that the answer
to building a successful fitness business lies elsewhere.
It's easy to assume other
fitness businesses and professionals know what they're doing
and copy them in hopes of success. However, many times they
secretly struggle to "stay above water." Plus, with
so many options and voices telling you what to do, building
your business becomes difficult and frustrating. It's also
easy to get discouraged.
So what are some of the
biggest mistakes new fitness businesses and professionals
make?
Here they are:
Mistake #1:
Using Certification
or a Degree as a Business Strategy
Having years of training will
not help you build your business. It will make you a better
fitness business or professional, give you the tools and
confidence to work with clients, but it will not attract new
business.
Many fitness businesses or
professionals spend years focusing on their training only to
realize that they're right back where they started - on a client-chasing
"treadmill."
I recently talked to a
fitness professional who completed her certification and 10
years later she is making under $30,000 a year. This
makes no sense, and yet hundreds of fitness professionals take
the same road.
Mistake #2:
Waiting for a Niche
To Find You
A niche is a group of people who
share the same problem. It's absolutely essential to work
inside a niche group. It allows you be more focused with your
solutions and much more effective in your marketing.
Many fitness businesses and
professionals choose to wait in the hopes of stumbling upon a
niche in time. In my experience, this rarely happens.
In fact, I see fitness
professionals with 5-10 years of experience who are still "generalists."
They continue to believe that a niche will find them some day,
and they continue to struggle.
Mistake #3:
Focusing on Training
1-on-1 Clients
One of the biggest reasons
people start their own fitness business is to have a flexible
schedule and plenty of freedom in their lives. Unfortunately,
when you fill your book of business with 1-on-1 clients, it
becomes impossible.
I've spoken with many fitness
businesses and professionals who do have a "full book of
business", and they shared with me that it feels
like they've got a job. They don't have any time left
to do anything else in their business, and when a client
leaves they quickly start looking for a new one to keep their
income at the same level.
Some of the most successful
fitness businesses and professionals who make the most amount
of money in the fitness industry do not offer 1-on-1 training
at all! And if they do, it's a very small part of their
business.
Mistake #4:
Acting Like a "Solopreneur"
One of the biggest mistakes I
remember personally making is doing everything myself in my
business for the first few years. What I later learned is that
handling every aspect of the business yourself is like
"painting yourself into a corner" - very
"messy" to get out of!
It may be difficult to
understand, especially if you are generating little to no
income right now, but let me tell you this...Bringing an
assistant to take care of your administrative tasks - even for
just five hours a month! - will make a tremendous difference
in your life.
Remember, "solopreneurs"
are people who own a job. You don't want to
own a job - you want to own a business. A business that can
run by itself and take care of you and your family for many
years to come.
Mistakes #5:
Surrounding Yourself
With the Wrong People
I see many fitness businesses
and professionals who are not successful themselves start
advising other fitness businesses and professionals on how to
build a business. So, you might actually end up
listening to those who are still struggling.
What you can do instead is
surround yourself with fitness businesses and professionals
who are highly successful. There are a lot of "golden
nuggets of wisdom" in a group of people like that.
"Outsiders" from
other industries are coming into fitness industry right now
and making millions of dollars.
This may frustrate those who
have been in this industry for many years, but that's exactly
the type of people you need to surround yourself with!
And
the Problem That Takes The Cake...
One
of the biggest problems new fitness businesses and
professionals experience is tremendous information overwhelm.
Advice comes from dozens of different sources, including
books, seminars, CDs, "mastermind" buddies, mentors
and etc. Sometimes it's hard to figure out what to do first,
because every strategy seems like a perfectly viable way to
build your business.
It's easy to
become frustrated, impatient, and overwhelmed.
Finally
Build A Fitness Business
That Makes You Money
Over the years of working
with hundreds of fitness businesses and professionals at
different levels--from new to advanced, from broke to
millionaire dollar businesses I developed a unique program
called the "Fitness Business Makeover
System."
This is the system I wish I
was given when I first started my business...I know it would
have saved me years of struggling, searching and being
frustrated with poor results and slow business growth.
Every
successful fitness business and professional I've ever met in
my life is first and foremost a savvy business owner. Unfortunately,
business and marketing is only a fraction of what you need to
know to have a successful fitness business enterprise.
This
system is what's missing from the 99% of fitness business
programs out there.
This program is not for
everyone. You may already be content with where you are today.
However, if you made
a decision to build a six-figure or seven-figure fitness
business with what you know, and create a lifestyle
of your dreams, then this is the only program for fitness
businesses and professionals that will help you make it
happen.
I always get very excited
when someone comes to me for help. I know I can save this
person a tremendous amount of time, money and frustration over
the next few years.
I've been there myself and
watched hundreds of fitness businesses and professionals
struggle.
My goal is to help
you avoid these mistakes and build a highly
successful fitness business bypassing the problems most
fitness businesses and
professionals struggle
with for years.
Click here to apply
