Fitness
Business Makeover
Action
Group Curriculum
Why
Programs That Teach You How To Get Clients Will Quietly
"Strangle" Your Chances Of True Freedom
And Success, And What You Should Really Be Doing To
Build A Fitness Business Full Of Daily Passion, No Financial
Boundaries, And Independence
You may be wondering why
you should invest into this program. How's it different
from other "systems" that teach you how to build
a fitness business?
That's a great question
and a very important one for you to make the right
decision about your investment.
The fitness industry is very diverse and flexible with a
lot of lucrative income opportunities. However, most
programs are limited to teaching you how to build a
"full practice."
While it's important to know how to market your
business and get fitness clients, many times "full
practice" means a "kiss of
death" to your lifestyle. Filling your
practice with one-on-one clients might make you
feel "trapped" and burned out over time...
...By the time you reach
a "full book of business", you'll feel like you're working a
full-time job, wondering why you started this business in
the first place.
The Fitness Business
Makeover program does NOT focus
on getting clients, although you'll be getting
plenty of clients as a result of implementing it. Instead,
it focuses on building a fitness business that gives you
the space and time to enjoy your life by developing
systems and building long-term value into your business.
You see, when you have a full
book of clients, you
simply don't have the room in your brain to think about
anything else, to be creative, to work on new
interesting projects, or to be a part of exciting and
profitable ventures. You just train clients all day long,
and spend the rest of your time going to networking
meetings to get new clients.
When you have passive income, you are not under the
pressure to "produce" by training or seeking
clients every hour. You have the mental "space"
to be creative and build other income sources in your
fitness business, which gives you complete freedom of your time
and the choice of where to invest it each week.
Also, remember that if you only
train clients you
create ZERO value in your business. The
minute you stop training, your business is worth nothing.
However, if you develop content, document your training
process, create products, and develop systems, your
business becomes valuable even if you're not
there...whether you decide to sell it, take a year-long
vacation and letting someone else run it, or pass it on to
someone else. Your business is actually WORTH a lot of
money.
The Fitness Business
Makeover program teaches you how to
have a predictable monthly income
regardless of the number of hours you work or the number
of clients you train.
Now, you can gain access to all the strategies, tools,
and expert one-on-one assistance you need to create the
fitness business you've always dreamed of:
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You will stop wasting your time
going to useless networking meetings, giving away
free sessions, struggling to learn about
search engines, and any other time-consuming
activities that don't translate into revenue.
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You will be able to build a tremendous
value into your business, so that if you
ever decide to build a multi-site company or even
sell the your business, it will be worth a lot of
money. (If all you're doing right now is 1-on-1
training, your business has "zero" value
to a prospective buyer.)
-
Movers & shakers in your industry will be eager
to partner with you, interview you,
co-develop programs and products with you, and rub
shoulders with you.
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In other words, you'll have an exciting money-making
business and enjoy your lifestyle like never before.
CURRICULUM
The Fitness Business Makeover Program
is a 12-week implementation program that takes you through
the process of building your fitness business in a very focused
streamlined way.
It starts out from the basics, helping you uncover your
most profitable skills and opportunities, and guides you
through building a real business.
Here's what the program will take you through,
week by week:
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WEEK 1:
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Fitness Business Success Psychology and Wealth Creation
Building a successful fitness business takes more
than possessing the right combination of knowledge and
experience. Thousands
of fitness professionals across the country have
mastered the nuts and bolts of running a fitness
business. They
have learned how to set up their business, offer the
right selection of products and services to appeal to
their customers, and have become savvy in terms of
identifying their potential clientele and marketing to
them. Definitely,
all important ingredients for any business looking to
be survive and grow.
However, even doing all these things and more
may not be enough to make their business a lasting
success.
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WEEK 2:
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Fitness Business Success Psychology and Wealth Creation
In this session you will define your
Life Success Plan.
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WEEK 3:
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Fitness Business Operations
In this session you will
design a business operations manual, an important
element of any business. This is not a task that can
be left uncompleted until someone finds enough time to
deal with it. An operations manual is more than just
an effective training tool, it will also empower your
staff or family members to keep your business running
smoothly during the times when you will out of the
office on vacation, dealing with a prolonged illness,
preparing to retire or spending time on other projects
or responding to any serious incident which can of
course, occur at any time.
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WEEK 4:
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Fitness Business Organization and Planning
In
this session you will develop your roadmap and blueprint that you
can look at every day and know exactly what you need
to do next t o accelerate your business. A solid
business plan is critical
for planning, identifying opportunities, decision
making, and evaluating your progress. A business plan
also helps you establish timelines and milestones to
help guide your progress and make smart modifications.
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WEEK 5:
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Fitness Business Web Sites, Blogs, and
List
Building
A web site is a powerful business building tool if used right.
You will learn the four different types of web sites:
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Credibility Site
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Lead Generating Site
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Product Site; and
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Program Enrollment Site
You will
also be guided through the process of creating a web
site that will generate leads and build your mailing
list quickly.
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WEEK 6:
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Fitness Business Strategic Alliances
Joint ventures are extremely powerful when it comes to
accelerating your business growth. You will understand
and begin creating highly profitable joint ventures
and strategic alliances with other business owners and
organizations. You will understand how to approach a
potential partner, how to structure your partnership,
and how to make your deals mutually beneficial.
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WEEK 7:
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Fitness
Business Speaking
In this session you will learn: the primary reasons why speaking is so amazingly powerful; who to target
for potential speaking opportunities; exactly how to
approach these organizations; how to follow up to
increase your chances for being accepted to speak; how
to structure an effective talk; tips and suggestions
for conducting a strong talk; how to funnel people
into your programs; and tips to preparing an effective
talk.
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WEEK 8:
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Fitness
Business Public Relations
Find
out what public relations is and how it impacts your
bottom line. Learn the new rules of public relations
and why you do not have to spend a lot of money in
getting it.
Learn
the difference between public relations and advertising and
how to work effectively with the media to be the expert they
go to in your field or geographical area. Learn
how to get publicity through press releases, fact sheets,
feature stories, case histories, op-ed articles, speaking and
broadcast writing, letters to the editor; and so much more. |
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WEEK 9:
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Fitness
Business Networking and Referrals
In
this session we will discuss
how to successfully generate clients and grow your fitness
business using two specific strategies:
networking and establishing a referral system.
In this section, we will provide you with a brief
overview of each and discuss what you will learn in this
course.
In
terms of networking, you will learn:
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WEEK 10:
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Fitness Business Sales
In this session you will learn: the 7 most commonly heard objections; the simple
question that you can use for every objection; how to get the
potential client to ask you to “sell them.”; specifically
how to handle the money objection; how to unmask the
individual’s real issue or concern; and effective methods
for addressing every objection often encountered by fitness
professionals.
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WEEK 11:
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Fitness Business Success Psychology and Wealth Creation
In this session you will pull
everything together and complete your Life Success Plan, Daily
Plan and Vision Board.
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WEEK 12:
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Fitness Business Revenue
Streams
The secret of creating a self-propelled lifestyle
business lies in your own thinking. You will be guided
through the process of creating systems, documenting
your processes, and building a dedicated team, some of
the most important concepts to grasp and apply in your
business. You will be fully equipped to successfully
work with freelancers, build a support team, and
automate your business so it can operate without you.
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