Fitness Business Makeover Action 

Group Program Overview

If You're Dead Set on Building Your Fitness Business The Way Most People Do, You're Likely to End Up 

Frustrated and Broke...

Here's Everything Successful Fitness Businesses and Professionals Know and Do Distilled Into a Comprehensive Step-By-Step System to Build a Lifestyle Business You've Always Wanted

My name is Tom Perkins and I am the founder of Fitness Business Makeovers. I developed Fitness Business Makeovers because there is an epidemic in the fitness industry that no one is talking about.

The fitness industry has been around for decades. Over 10,000 new fitness professionals come into the industry and 1000's of new fitness businesses are started every year, and this number doesn't include the thousands of people who are training without being certified.

As exciting as this field is, many fitness businesses and professionals are struggling to make a living. In fact, approximately 63% of fitness professionals train part-time, which means that they have another income source to support themselves. Only one in ten fitness professionals earn an annual six-figure income. And, the median annual income for a  fitness professional is under $30,000.

Over the last 5 years I've worked with hundreds of fitness businesses and thousands of fitness professionals and through my online communities and training events. And what I discovered is that there are two major reasons why so many fitness businesses and professionals are not reaching their financial goals.

Two Reasons 91% of Fitness Businesses and Professionals Struggle For Years

The first reason is that they don't treat their business as a business. They treat it as a practice, just like a therapist or a doctor or a lawyer would. This approach usually takes them years to build their book of business, requires a lot of patience and persistence and most importantly burns you out. 

The reason there is such a high burn out rate is because to generate revenue in your fitness business you always have to be there, either training existing clients, trying to enroll new clients, or networking with people who can refer clients to you. 

Either way, nothing happens without you doing something every single day. Overtime it becomes a burden. And if you talk to some fitness businesses and professionals who've been training for years, they will share with you that they're no longer excited about their business.

Treating your business as a business also means having unlimited income potential. There will always be a "ceiling" in a fitness business - maximum number of clients you can take, maximum prices you can charge. When you think of your fitness business as a business, it's easy to replicate yourself and your process in many different formats, create dozens of income sources, and help many more people.

Most importantly, you get to build a real company with many assets and income sources. Your business has value beyond you.

The second reason many fitness businesses and professionals do not succeed, is because they're simply overwhelmed. There is so much information on how to build a fitness business, so many strategies, books, CDs, seminars, and programs, many fitness businesses and professionals struggle for years just trying to make sense of it all. In fact, there are fitness businesses and professionals who have been in the learning mode for years.

There is now a way for you to get everything you need to know in one place - Fitness Business Makeovers, a proven business curriculum for fitness businesses and professionals who want to build a REAL business. This is the ONLY program that will take you through the process of transforming your fitness business into a solid money-making fitness business you love.

Fitness Business Makeovers will turn you into a savvy business expert. Making decisions about your business, marketing, and operational strategies will become effortless and effective. And, of course, you will finally start making the kind of money that the fitness industry really offers.

How This Curriculum Was Developed

This program was developed in a very unique way - with a group of highly ambitious fitness businesses and professionals as students. Each topic was taught in a very specific and action-oriented style, no fluff. When they implemented what they learned, these fitness businesses and professionals saw results within weeks or, sometimes, even days. 

This program has been designed for three types of 

fitness businesses in mind:

1. If you are new to the fitness industry or it is taking longer then expected to get your business profitable, you really want to jump-start your business and not have to make things up as you go, or figure things out on your own, this program is a must.

You will know exactly how to get clients, but also how to build your business where you don't have to rely on clients to support your family. You'll get to create a business where you don't have to worry about having a "slow month", choose what clients you want to work with based on your personal criteria, and most importantly, build a business you will really love waking up to every morning.

With all the information on building a fitness business, it might seem confusing and intimidating.

Where do you start? Who to listen to?

With Fitness Business Makeovers, you can skip over all that hassle with one easy decision.

2. Those who have already built a successful fitness business and really looking for ways to take it to the next level. Maybe you're getting serious about product creation or marketing. Most people struggle for months just to create one product. I'll show you how to systemize and fast track your product development so you can quickly and easily release new products.

Or, maybe you're looking for ways to leverage and maximize what you've built. There is usually a wealth of value in every fitness business, and I will show you how to take what you've got and use it to get to the next level in your business through repurposing, repositioning, and leverage.

3. Fitness businesses and professionals who feel burnt out from working with individual clients, and looking for ways to make money that doesn't involve working with 1-1 clients, you should join. You will get to implement several strategies that will allow you to move away from being an "hourly worker" to becoming a highly leveraged and profitable fitness business enterprise.

Before you enroll, let me tell you about the secret sauce in the Fitness Business Makeovers.  

 

What makes it really different from 

anything else out there you've seen?

Almost every other business building or training program you become involved in dumps a bunch of materials on you, and leads you through a series of teleclasses or events designed to teach you something. Your experience with the Fitness Business Makeovers program is going to be very different. My goal is not to simply teach you, but to have you experience it by taking action and implementing specific strategies that will make an immediate and lasting difference in your business.

So for example, when you enroll in the program, instead of dumping a bunch of stuff on you, we sequence the material in a very specific way. Every step builds on every other step. Every week you'll know exactly what to do and what results to create. And you'll have the option to work with one of my hand selected Licensed Fitness Business Coach/Advisors at the conclusion of the program to continue the implementation process on a personalized basis.

This program also:

• Eliminates frustration and confusion from the learning process, so you can start realizing the results you want and have fun in the process.

• Instills in you the skills you need instead of just dumping material on you, allowing you to easily access result boosting strategies you need whenever you need them.

• Allows you to start seeing results during the process, right away, not fumbling for months afterward to get things implemented.

Let me tell you what's included in the program:

The 12-week Fitness Business Makeovers Program is designed to help you build a high income fitness business, establish you as the #1 expert in your area and create a lifestyle business with multiple sources of income.

Here's what you will receive when you enroll:

1. Weekly action e-mail guiding you through the program telling you exactly what to do. Completing a set of specific actions will allow you to successfully progress through the program and build your fitness business.

2. Weekly group coaching and implementation call led by one of our highly experienced Licensed Fitness Business Coach/Advisors. Attending live group calls every week is very important, because this is your opportunity to meet with other students in the group, ask questions and receive live implementation support.

3. Access to a specially set up Fitness Business Helpdesk, where you can ask unlimited questions and receive support.

4. Access to the Online Implementation Center where you can get tools, notes and list of important resources to help you as you go through the program.

5. Ticket to the next Fitness Business Super Summit, a 1-day live event held every year by Tom Perkins, the founder of Fitness Business Makeovers.

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